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The Effect Of Hotels On The Tourism Industry

There are a number of factors that have an impact on the tourism industry. People aren’t just drawn to a location because of appealing attractions or incredible sights. Hotels can also be a big factor. Read on to learn more about what hotels can do for the tourism industry. It motivates local people to be innovative and create a new way of making the living out of it. Like tourism Guwahati , where our new branch is launching soon, it is happening already.

Affordable Hotels Can Appeal To Travelers On A Budget

If travellers are on a tight budget, they’ll want to find vacation destinations that are affordable for them. If a region has hotels with reasonable rates, that region will be able to bring in a lot more tourists.

Lots of people want to take vacations, but not everyone can afford to go on big, expensive trips. Even if a region doesn’t have a lot of big attractions, high-quality, affordable hotels can convince people to take trips to that region.

Many Successful Hotels Cater To A Specific Type Of Tourist

The most successful hotels don’t necessarily cater to a broad audience. In some cases, a hotel can actually bring in more travellers if it focuses on appealing to a specific type of tourist.

If families are looking for a place to stay, they’ll consider family-friendly hotels above any other options. If couples are looking for a hotel, they may seek out a romantic getaway.

A hotel doesn’t need to attract all kinds of tourists. It just needs to bring tourists to a particular area.

Business-Friendly Hotels Can Help Attract Conventions

If a hotel offers business-friendly amenities, like free wi-fi, and has conference halls that can accommodate large groups, that hotel could become a hotspot for conventions. There are all kinds of agreements that are looking for the right space.

From business networking events to conferences that are focused on hobbies, conventions are an excellent way to bring in tourism to a region that wouldn’t normally attract many tourists. People that attend these conferences will eat at local restaurants, shop at local stores, and bring a lot of money into the area.

While these kinds of perks appeal to the convention audience, these hotels can also accommodate plenty of other guests. A hotel like this should get plenty of business.

Hotels With A Lot Of Amenities Can Be An Appealing Destination

If a hotel offers the right kinds of amenities, it could wind up being a destination of its own. For example, people are happy to travel to stay in a relaxing cabin or a beautiful bed and breakfast.

What kinds of amenities do travellers look for? Many travellers are drawn to attractive rooms with comfortable beds. Great food can also be a big draw. If a hotel is all-inclusive, travellers won’t have to worry about any expenses during their trip.

Hotels can be successful in any region, even if that particular region isn’t home to any tourist attractions. There’s no reason a hotel can’t be a big tourist draw.

Building New Hotels Can Have Big Financial Benefits

If a new hotel is constructed in a particular area, it can benefit that area in many ways. It won’t just bring in tourist dollars. It will also create plenty of jobs.

Hotels need a large staff. A hotel will have to hire maids, clerks, chefs, and a number of other employees. The busier the hotel is, the more people that hotel will be able to hire.

As you can see, hotels can have a very positive impact on the tourism industry. Whether you’re considering building a hotel or are looking for ways to increase tourism in your region, you should think carefully about what hotels can offer to tourists.

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Tips On Growing Your Hotel Business

How to grow hotel business?

So you just opened your hotel, but where are your guests? For any hotel regardless of size, occupancy is a primary concern. But then again, it doesn’t have to be. Follow the tips below and see more guests come in through your door.

BrandingBranding is all about formulating a Unique Selling Proposition (USP) for your business and creating marketing materials (including logo) based on it. Why is branding important? Because it creates an image for your hotel, making it easier to attract your target market. It also makes your business easy to remember.

Positioning – Since there are so many hotels, you cannot afford to cast a wide net and hope people from all walks of life will book a room. Unless if you are a Hilton hotel, it’s better to target a specific group of people. Positioning ties in with branding.

Once you have identified your target market, it’s time to target them. There are many ways that you can market your business. However, there is really just a handful that brings in significant results. In the rest of this article, you will find a list of the different marketing channels you should explore.

Website – Your website represents your hotel on the Internet and as such, you should invest money in it. Don’t just pour money into the design. Work with a developer to have an email capture form. Also, have other tools installed, including booking and concierge tools.

Google Adwords – This is the pay-per-click advertising program of Google.With Adwords, you bid on keywords, and your advertisement will appear below the search bar of the search engine where it is the most visible to website visitors. Target the keywords that your target market searches in order to find hotels like yours.

Search Engine Optimization – More commonly referred to as SEO, Search Engine Optimization is the art and science of making your website rank on Google search for its more important keywords. Adwords and SEO are not mutually exclusive. Instead, they are complementary, and if you are serious about marketing your business, you should do both.

Travel websites – You may hate the ratings and review system of different travel websites like TripAdvisor. However, they can be your best tool for establishing your name in the hotel industry. Get your hotel listed on TripAdvisor and other similar websites and encourage your former guests to leave a review there. Or you can contact a local website where they will advertise your hotel in their website. Luckily, we have found a local site where we are establishing a new branch. We are planning to get in touch with the admin of this site – www.guwahati-tourism.com/hotels

Facebook ads – Unlike Google Adwords where you target keyphrases, with Facebook ads, you target people of a specific demographic and living in a precise location. Advertising on Facebook should be more efficient, however, if you don’t have a strong brand that has a compelling message to your audience, it won’t work.

Viral videos – Viral videos are different from the official videos of your hotel in that they tell a story. It could be the story of one of your staff or guests. In any case, no matter whose story it is, the video you release should be touching and funny enough that people will want to share it.

Customer experience – There is no denying the power of social media, and there is nothing more powerful than a guest taking selfies inside your hotel, or writing a gushing post about your hotel, and uploading them to Facebook.

Growing your hotel business is an ongoing effort. Some of the items we shared in this article will bring customers right away while others simply create an awareness of your brand.

In order to grow your business, you need to take a synergistic and incorporate the different marketing tips and strategies we mentioned here.

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Akti Hotel is back in the game

With the overwhelming support from our customers we are happy that we are starting our business back again. After the halt of our hotel chain for sometime we were planning to get back in the game. With efforts from our backlog officials and management team we are able to break all the odds and get back in our work again. Hopefully, this time, we will be able to serve you even better. We will be putting all our energy delivering high quality service and standards to our valuable customers. If for some reason you do not like our service then please tell us in details about it. We will be very happy to hear from you. Please revert back to this website for future updates and news regarding our business.

Please read on our new article on tourism and hotels where we have tried to discuss some points.